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Digital Art/Graphic Design

Original Digital Art or Desktop Publications

Digital Art
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Digital Art/Graphic Design Guidelines

Definition:

Applying computer technology to create digital artwork or publications.  Quality digital graphics projects demonstrate artistic expressions and follow good design principles including composition, meaningful messages, and original or manipulated components.   Examples include, but are not limited to, digitally created drawings, painting, models, brochures, flyers, etc. Submissions must include both a digital and hard copy of the project.

 

Judging Criteria:

Content - 20%:

    

Clear Purpose
The purpose should be clear and its content should reflect its purpose, be it to entertain, persuade, educate, or sell. A good project should enrich the user's experience, expand the imagination, and be grade-level appropriate. Promoting social biases (gender, racial, religious, or other types) or inappropriate topics will be disqualified.
Major Emphasis on Graphics and Design - graphic elements are well defined and placed

 

Mechanics
This includes spelling, grammar, punctuation, sentence structure, etc. In consideration of the ratio of errors to content, the ratings would be as follows:

  • Below Average work has several major mechanical errors.
  • Average work has few mechanical errors.
  • Good work has minimal mechanical errors.
  • Excellent work has no mechanical errors.
  Information is appropriate, supports the purpose, and relates to the topic
The information presented in the project clearly supports the purpose. The information is related to the topic and does not contain offensive material. The viewpoint presented should be comprehensible to the intended audience. The information is factual where applicable.
 

Subject knowledge is evident
The student demonstrates mastery of educational concepts through research and/or prior knowledge.

Creativity/Originality - 30%:

    

Artistic quality of elements
Project should be enhanced with the use of elements such as tables, borders, backgrounds, WordArt, etc.

 

Good use of color
Content should be pleasing to the eye, have a complimentary color scheme, and not detract from the main focus of the project. An appropriate use of contrast within the color scheme should be evident. The color of the background should not be too bright or too much like the color of the text. Text and background should have contrasting colors.

 

Creative use of text and graphics
Focus point is clear with visual flow in the project and is developed by use of the following elements: creative placement and direction of text and graphics, drop caps, raised caps, special characters, textwrap, bulleted text for lists, watermarks, shading, gradients, patterns, and textures. Students are encouraged to use the variety of tools available for their particular category.

  Evidence of new thought
The work is presented in a creative, unique manner. Student did not use a predesigned template from the program.

Design/Layout - 40%:

     Easy to read
Text needs to convey information, not complicate it. Text should be legible and not too small or too large. Fonts that are difficult to read should not be used. Use contrasting text and backgrounds.
  Logical sequence of information
  • Below Average - There is no logical sequence of information; flow of information is not evident.
  • Average - There is some logical sequence of information; flow of information is confusing or flawed.
  • Good - There is logical sequence of information; flow of most information is clear and direct.
  • Excellent - There is logical, intuitive sequence of information; flow of all information is clear and direct.
  Effective use of text elements
It is recommended that no more than two fonts be used. Text styles, such as bold, italics, underline, etc. should not be over used. Avoid cluttering a project with too much information or graphics.
  Consistent formats and design
Layout throughout the project should be uniform and should have balance. Balance is achieved through symmetry by utilizing halves or using the rule of thirds.
  Effective use of white space or balance between graphic and text
When designing a project, find a balance between the use of white space, text, and graphics. Too much text and/or graphics will make the project look cluttered. At the same time, you want to make good use of the white space so that the project does not look like it is missing something. Too much white space will make the project appear empty and dull.

Project Submission - 10%:

    
  • Required paperwork is submitted - All entries must be submitted to the sponsoring teacher in both electronic and hard copy format.  Electronic copies must be  in PDF format.  Additionally, online entry form must be complete and Copyright/media release form must be completed and turned in. Each project entry needs to be labeled properly:
    • Project Category
    • Grade Level
    • Title
    • Sponsor
    • Campus
    • Names of Student(s)
 

Required project format is submitted
All entries should include online entry form, copyright/media release form, electronic copy in PDF format and 1 printed hardcopy

 

 All resources properly cited

All software and hardware used during the creation of the project must be listed on the Project Submission Form (ex. project created using Publisher 2003 and HP desktop computer, video edited by using MovieMaker, video recorded by using a Canon ZR10 digital video camera, etc.)

Any resources used to research or enhance project must be properly cited on the Project Submission Form as well as within the Project itself. Research resources can include, but are not limited to, Internet sites, library books, textbooks, graphic/sound CD’s, video clips, etc.

Copyright laws must be followed. This applies to any work that is used outside the fair use doctrine in the Copyright Act. Any work that is created by someone other than the student/students creating the project must have paperwork indicating that permission has been given by the creator for use in his/her or the group’s project. The paperwork must accompany the project for credit to be given. [NOTE: Photography projects must consist of original photographs taken by student(s).]